Ben Cosh

Many founders are technology geniuses or industry gurus. Few start with the knowledge and skills to grow to $100m revenue.

  1. There are only a handful of ways to $100m. Pick yours.
  2. Clarity on your proposition is really important. Who are your target customers? What is their problem? What are they dissatisfied with? What benefits does your product / service provide? What are the competitors who your targets might consider? What are your 3 USPs vs the competition? What are your evidence points behind these USPs?
  3. Managing the marketing and sales and sales funnel is vital. “Watertight Marketing” by Bryony Thomas is brilliant.
  4. Low cost lead generation is vital. “22 immutable laws of marketing” by Al Reiss and “Guerrilla Marketing” by Jay Levinson are teaming with ideas.

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Fundraising can be a massive distraction. Everybody has an opinion. Here’s mine.

  1. The founding team is (almost) all that matters. Chances are that everything else will change before you make any money for your investors. Do they have deep & unique insight into the market? …

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Recruiting the wrong people can set you back months. So can recruiting great people but managing them badly. Here are some tools that can help.

  1. Agree the job spec with the team. Including the quick wins for the 1st 90 days, and their weekly KPIs. …

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Its hard to find enough hours in the day.

Its hard to get everything done.

Its hard to manage all the risks.

Its hard to hit sales projections.

Its hard to recruit amazing people.

Its hard to get people to perform.

Its hard to raise money while running the business.

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I can challenge old assumptions and drive innovation. I help strategize and plan the best way to success. I can accelerate the delivery of the plan.

I can chair your board cycle like an agile sprint for your whole business. I can teach you tools that help make your life easier and get more results. I can share my experience and advise. I can coach you through the inevitable challenges. I can facilitate the metamorphosis of your business into a well oiled machine. I can roll my sleeves up and help implement the plan.

I work with ambitious purpose driven founders in early stage investor backed technology businesses.

www.linkedin.com/in/bencosh/

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Ben Cosh

Ben Cosh

Innovator. Strategist. Accelerator.